Agency for visual communication & branding
The rapid change in the media landscape, with the expansion to new horizons, specifically the digital world and Apps,
continues. As a result, new communication forms, platforms and reading behavior as well as a desire for short text
messages emerged. The importance of pictures and the power of quick visual messages continues to gain momentum.
The conception of a brand today is created not only through inspiring imagery, but also through exciting visuals which explain
a product and its functionality convincingly at the very first sight – during, but also already prior to the launch of new products.
Every visual impression, every single brand experience shapes the personal perception of a brand and influences the
buying behavior of consumers. Thus, brand management, through all of its functions, is of unsurpassed importance
for every company today.
In order to comply with these developments, a new market need evolved. Due to their extensive experiences and
complementary competencies, the three communication professionals Sven C. Zehnder (Brand Management),
Joerg Birker (Conception & Implementation) and Markus Kaufmann (Visualization & Execution) decided to found
Goodbye Limits to fill this gap. Each of them brings along very distinct and distinguishing skills which provide their
clients a broad array of benefits and efficient work streams.
An excellent, integrated marketing know-how and a deep understanding of each core function allow Goodbye Limits
the professional use of state-of-the art communication tools to generate a clear added value for any brand.
Background image: sponsorship campaign for Ana Ivanovic, WTA Top Ranking: 1, 2008. Photo: Stephan Schacher