Agency for visual communication & branding
For Nike we developed a sales support tool, to and for the sales force.
The video clip was not only meant to get the emotional buy-in from the sales team, but also to give them the confidence to
know the key product features and benefits. Moreover, the sell-in piece was used to explain and sell the product to retailers.
The sales support tool included a hand-out for the trade.
Client: Nike AGS
GM Running: Fabian Tinnirello
Category Sales Director Running: Simone Bremicker
Agency: Goodbye Limits
Concept: Goodbye Limits
Project Management: Sven Zehnder, Goodbye Limits
Creative Direction: Joerg Birker, Goodbye Limits
Director: Fabian Scheffold, Fluxif
CGI- & Motion Direction: Fabian Scheffold, Joerg Birker
CGI-Artist: Filip Frisk, Fluxif
Editing: Joerg Birker, Goodbye Limits
Lead Visual Artist: Achille Lietha, Fluxif
Music & Sound Effects: Martin Staeheli, Kirschnermusic