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The discovery of simplicity.
Best to explain complex facts is to use completely simple symbolism: For Arecon the terms money and/or fortune are simply
represented with a glass water. This way much can be pointed out that the logic of the intelligent investment is fastly understood.
The astonishing simplicity of the idea demands the same consequence in the production of the films. The sovereignty provokes
talk of town. And the concentration on the core of the story does not only reflect the competence of the customer, but also the
involved crew of this film production.
Client: Arecon AG, Independent Asset Managers
Business Development: Dagmar Birker
Managing Partners: Stephan Kamps, Christoph Bianchet
Agency: Birker Creative Consulting
Creative Direction: Joerg Birker
Copy: Wolfram Scherer
Webddesign & Art Direction: Alain Leclerc
CGI-Supervision & Motion Direction: Markus Kaufmann
CGI-Artist: Markus Kaufmann
Post Production: Goodbye Limits
Music & Sounddesign: Federico Bettini, Jingle Jungle
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