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We were taking care of the visual materials for Vitra’s launch of Antonio Citterio’s ID Chair Concept.
The ID Chair Concept is a radical departure from standardized office chairs and delivers limitless configurations and
customizable options. The campaign is based on—a universe of identities— with three main animations, Rollercoaster,
Space and Cruise. Applications include animations, a microsite/chair configurator, catalogs, online/print advertisements,
store/trade show displays and product support films/material.
Client: Vitra AG
Head of Marketing Communications: Jens Peter Peuckert
Project Management Marketing Communications: Hana Rieth
Agency: karlssonwilker inc.
Creative Direction: Nicole Jacek, Hjalti Karlsson
CGI-Supervision & Motion Direction: Joerg Birker, Markus Kaufmann
CGI-Artists: Thomas Brockmeyer, Urs Dubacher, Michael Piatek
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